Privacy Policy

Last Updated: July 22, 2025

Welcome! Thank you for using Our Website (“Our Website”). This site is operated and maintained by Ponce Equipamentos (“Ponce”).

When you use Our Website, you entrust us with your data and information. We are committed to maintaining that trust.

This Privacy Policy (“Policy”) explains, in a clear and accessible manner, how your information and data will be collected, used, shared, and stored through our systems.

By accessing or using the Ponce website, products, or services, you agree to this Policy, indicating that you are aware of and fully agree with how we handle your information and data.

This Policy is structured as follows to facilitate your understanding:

What information Ponce collects
How Ponce uses the collected information
How, when, and with whom Ponce shares your information
Your rights regarding the information we collect
How Ponce protects your information
Updates to this privacy policy
Applicable law

If you have any questions or need to address any matter related to this Policy, please contact us at: privacidade@ponce.ind.br.

1. INFORMATION WE COLLECT
We collect the following types of information:

1.1. Information you provide us
This includes:
Registration data: When you register on Our Website, you provide us with information such as login, password, full name, email address, phone number, taxpayer ID (CPF), and in some cases, credit card information or third-party personal data (e.g., full name, email, phone number) for the sole purpose of enabling deliveries or payments.

1.2. Information generated when you use our services
We collect the following:
- Access logs: Our Website automatically collects application access logs, including your IP address, date, and time. This collection is mandatory under Brazilian Law 12.965/2014 and will only be shared with third parties through your express authorization or judicial demand.
- Usage data: We collect data about your interactions on Our Website, such as page navigation and preference cookies.
- Payment data: When making payments on Our Website, we may store payment-related data like date, time, amount, and transaction details. This data may be used for fraud prevention and to provide you with a secure transaction environment.
- Communications with Our Website: We collect information about your communication with us, including metadata (e.g., date, IP, and time), message content, and any other information you choose to provide.
- Cookies and similar technologies: We use cookies (text files stored on your browser or device) for identification and internal traffic control purposes—not to track your preferences unless site misuse or security violations occur (e.g., hacking attempts). Cookie acceptance can be freely changed in your browser settings.

1.3. Information from other sources
This may include:
Data collected from other platforms: Our Website may interact with payment providers or analytics services that provide us with user-related information to enhance your experience and improve our services.

2. HOW WE USE YOUR INFORMATION
We deeply value your privacy. All information is treated as confidential and used only for the purposes described below or as authorized by you—primarily to enable full use of Our Website and enhance your user experience.

2.1. Authorized uses
We may use your data to:
- Enable access to all features of Our Website;
- Send service or support messages like alerts and notifications;
- Communicate with you about products, services, promotions, news, updates, events, and other content of interest;
- Analyze traffic and usage on our platforms
- Run targeted advertising based on your preferences and interests;
- Detect and prevent fraud, spam, or security incidents;
- Fulfill any purpose you authorize at the time of data collection;
- Create lookalike audiences for marketing campaigns on social media;
- Comply with legal obligations.
We may also use your data for purposes not listed here but within your reasonable expectations. Any use beyond this will require your prior authorization.

2.2. Data deletion
All data will be deleted from our servers upon your request (free and simple process) or when no longer necessary for service delivery—except in cases where data must be retained for legal or rights protection purposes.

If deletion is requested, we will do so in a timely manner once any pending matters are resolved. Legally required data will be retained.

2.3. Monitoring
Ponce reserves the right to monitor the platform to prevent abuse or legal violations.

2.4. User removal
Ponce may remove any user if this Policy is violated. You have the right to understand and contest the reasons by contacting: privacidade@ponce.ind.br.

3. INFORMATION SHARING
All information and content about you may be considered assets in any business negotiation involving Ponce (e.g., sale, merger, or acquisition). By agreeing to this Policy, you acknowledge and accept this possibility.

Ponce may share your email address with a marketing agency to build lookalike audiences for targeted campaigns. This data will not be used for any other purpose, and you expressly authorize this sharing by accepting this Policy.

Ponce may also provide your data if legally required to do so or with your explicit consent.

4. YOUR RIGHTS
You are not required to share your data with us, but some features may not work without it. Regardless, you have the following data protection rights under Brazil’s General Data Protection Law (LGPD):

4.1. Right to access
You may request a copy of your personal data.

4.2. Right to correction
You may request corrections to inaccurate personal data. We may need to verify the accuracy of the new data. Email: privacidade@ponce.ind.br.

4.3. Right to deletion
You may request the deletion of your data unless retention is required for legal or protection reasons. Email: privacidade@ponce.ind.br.

4.4. Right to object to processing
You may object to how we use your data. We may demonstrate legitimate grounds that override your rights, particularly for essential services.

4.5. Right to request anonymization, blocking, or deletion
You may ask us to pause data processing if:
(a) you want us to verify its accuracy;
(b) you need it retained for legal claims;
(c) you have objected to our use and we are reviewing legitimate grounds.

4.6. Right to data portability
You may request your personal data in a transferable format. We may ask for identity verification to ensure your rights are protected.

For questions or to exercise your rights, contact: privacidade@ponce.ind.br.

5. INFORMATION SECURITY
All your data is confidential and accessed only by authorized personnel under this Policy. Ponce will use reasonable security efforts to protect your data.

Whenever possible, your data will be encrypted unless it would impair platform use. You may request a copy of your stored data at any time. We retain your data only as long as necessary or as required by law.

Your privacy is extremely important to us. However, we cannot guarantee absolute protection—especially if your credentials are shared. You are solely responsible for keeping your password secure. Notify Ponce immediately via secure means of any unauthorized use of your account.

6. POLICY UPDATES
Ponce reserves the right to update this Policy whenever necessary to enhance security, convenience, or user experience. The latest revision date appears at the top. If substantial changes require new consent, a revised policy will be issued for your approval.

7. APPLICABLE LAW
This document is governed by the laws of the Federative Republic of Brazil. Any disputes shall be resolved in the courts of Campo Mourão, Paraná, with express waiver of any other jurisdiction.

Protecting your privacy is another way PONCE is committed to you!